TURN COMMUNITY & ADVOCACY INTO A STRATEGIC GROWTH ADVANTAGE

I design community and customer marketing strategies that drive pipeline, increase retention, ignite advocacy, and scale success in an AI-driven world.

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TRUSTED BY FORTUNE 500 BRANDS AND HIGH-GROWTH SAAS TEAMS

EXECUTIVE-LEVEL PERSPECTIVE THAT DRIVES CLARITY

Hi there. I’m Brian. 👋

I work with top organizations to help them clarify, scale, and operationalize community & customer marketing as a strategic asset

Value, Not Visits — measure outcomes, not activity
Strategy Before Tactics — systems that drive execution
AI as an Accelerator — build for the future without losing trust

Let’s turn your customer programs into a strategic growth advantage.

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CUSTOMERS ARE A STRATEGIC ASSET

But companies struggle to fully unlock impact

❌ The Problem

Programs lack a clear strategic mandate:

Vanity metrics instead of value
A cost instead of an asset
A platform instead of an experience

Without organizational alignment and structural clarity, you stay tactical.

✅ My Approach

Programs serve members & the business:

Defined strategic objectives
Integrated cross-functional alignment
A multi-faced driver of outcomes

When aligned properly, community programs compound value across the organization.

🚀 The Outcome

Programs deliver measurable ROI:

Increased retention and expansion
Stronger relationships & advocacy
Better product feedback & insights

Vibrant communities are a counter-weight to AI-fatigue. Authenticity breeds trust.

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HOW I HELP

Practical Strategy and Guidance, Built Around Your Team and Goals

Services Cards

Strategy

Foundation

End-to-end strategy that aligns customer expectations, business goals, and how your team operates.

Includes

Vision, mission, and goal alignment
Operating model (roles, governance, rituals)
Prioritized roadmap and delivery plan
Measurement approach tied to outcomes

Outcomes

A clear plan your team can execute, positioned as a strategic capability with measurable business impact.

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Optimization

Performance

Diagnose what’s working, what’s stuck, and what to change without burning trust or momentum.

Includes

Audit of strategy, programs, and operations
Funnel + lifecycle improvements
Content + experience optimization
Experiment plan (tests, learnings, next bets)

Outcomes

Higher conversion, deeper engagement, and clearer signals driven by a prioritized improvement plan.

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Advisory

Success

Executive-level partnership to align leadership, unblock decisions, and keep delivery pointed at outcomes.

Includes

Weekly/biweekly advisory sessions
Decision support + stakeholder alignment
Metrics and narrative coaching
Hiring org design + team enablement

Outcomes

Faster decisions, cleaner execution, and a confident operating rhythm that scales.

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Programs

Execution

Design and run repeatable programs: content, onboarding, events, advocacy, education, and more.

Includes

Program design + rollout plan
Templates, playbooks, and measurement
Ops cadence and ownership model

Outcomes

Repeatable programs that reduce manual effort while improving outcomes and consistency.

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Tech & Design

Experience

Vendor selection, tech stack optimization, UX design, and workflows that bring your strategy real and maintainable.

Includes

Tech stack evaluation & recommendations
Information architecture + UX guidance
Automation and operational workflows
Platform migration planning
Perspective on AI strategy & experience

Outcomes

Less friction for users and teams, with scalable systems that supports growth.

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Coaching

Leadership

Develop leaders: clearer thinking, stronger narratives, better prioritization, & repeatable execution.

Includes

1:1 leadership coaching
Team workshops and enablement
Career development + portfolio narrative

Outcomes

Stronger operators who can lead cross-functionally and ship outcomes with confidence.

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SUCCESS STORIES

Carin Van Vuuren

Chief Marketing Officer — Greenhouse
"Brian helped us realize our vision of building a bespoke community. His support, guidance, and hands-on partnership was instrumental in helping us realize membership growth and active engagement.”
David Cohen

Co-Founder & CEO — Techstars
“Brian helped us revamp our community of founders. He built a strategy with actionable steps targeted at delivering outcomes. It’s been a big success thanks to his direction and guidance, I recommend him highly.”
Mallory Ranahan

Community Leader — Salesforce
“Brian helped us build stronger connections with our community by shaping the roadmap that guided the formation of our CAB, aligning around meaningful impact. He laid a foundation we continue to build on today.”
Evan Hamilton

Community Leader — HubSpot, Reddit
“Brian's coaching was a game-changer for my team. He combined strategy with individualized professional development, equipping the team to level-up and deliver for the business. His impact continues to resonate.”
Holly Firestone

Community Executive — Atlassian, Salesforce
“Community professionals with his level of experience are few and far between, and that combined with an incredible record of success throughout his career truly makes Brian one of the best in the business.”
Joe Cothrel

Chief Community Officer
“He's created strategies, selected vendors, built teams, and delivered ROI. He's seen the whole show from every perspective. There's just no one who can match his level of experience and success in this industry.”
Lois Townsend

Community Executive — HP, Autodesk, Microsoft
“Brian is a community and CX superhero. He's led at all levels, combining hands-on experience with leadership gravitas. Once you know Brian, he will become a lifelong asset to your company and career.”