TURN CUSTOMER ENGAGEMENT INTO MEASURABLE BUSINESS IMPACT
I help enterprise B2B and high-growth SaaS companies design community strategies that increase retention, reduce support costs, and scale success in an AI-driven world
TRUSTED BY FORTUNE 500 BRANDS AND HIGH-GROWTH SAAS TEAMS
EXECUTIVE-LEVEL PERSPECTIVE THAT DRIVES CLARITY
Hi there. I’m Brian. 👋
I am a strategy consultant helping organizations modernize how they design, measure, and scale community & customer marketing programs.
Value, Not Visits — measure outcomes, not activity
Strategy Before Tactics — design systems that drive execution
AI as an Accelerator — build for the future without losing trust
Let’s turn your community into a strategic growth advantage.
COMMUNITY IS A STRATEGIC ASSET
But many struggle to fully unlock its impact
❌ The Problem
Community lacks a clear strategic mandate:
Vanity metrics instead of value
A cost instead of an asset
A platform instead of an experience
Without organizational alignment and structural clarity, community stays tactical.
✅ My Approach
Community serves members & the business:
Defined strategic objectives
Integrated cross-functional alignment
A multi-faced driver of impact
When aligned properly, community programs compound value across the organization.
🚀 The Outcome
Community delivers measurable ROI:
Increased retention and expansion
Stronger relationships & advocacy
Better product feedback & insights
Vibrant communities are a counter-weight to AI-fatigue. Authenticity breeds trust.
Community lacks a clear strategic mandate:
- Vanity metrics instead of value
- A cost instead of an asset
- A platform instead of an experience
Without organizational alignment and structural clarity, community stays tactical.
Community serves members & the business:
- Defined strategic objectives
- Integrated cross-functional alignment
- A multi-faced driver of impact
When aligned properly, community programs compound value across the organization.
Community delivers measurable ROI:
- Increased retention and expansion
- Stronger relationships & advocacy
- Better product feedback & insights
Vibrant communities are a counter-weight to AI-fatigue. Authenticity breeds trust.
HOW I HELP
Practical Strategy and Guidance, Built Around Your Team and Goals
End-to-end strategy that aligns customer expectations, business goals, and how your team operates.
Diagnose what’s working, what’s stuck, and what to change without burning trust or momentum.
Executive-level partnership to align leadership, unblock decisions, and keep delivery pointed at outcomes.
Design and run repeatable programs: content, onboarding, events, advocacy, education, and more.
Vendor selection, tech stack optimization, UX design, and workflows that bring your strategy real and maintainable.
Develop leaders: clearer thinking, stronger narratives, better prioritization, & repeatable execution.
SUCCESS STORIES
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![Joe Cothrel]()
Joe Cothrel
Community Legend
“He's created the strategy and plans. He's sold them to the CXO level. He's selected vendors and negotiated contracts. He's built teams and led them through launches, refreshes, and operations. He's seen the whole show dozens of times, from every perspective — as team member, consultant, and executive-in-charge. There's just no one who can match this level of experience.” -
![Lois Townsend]()
Lois Townsend
Community Leader (HP, Autodesk, Microsoft)
“Brian is a community and customer experience super hero. Not only has he worked the trenches, he's led at the executive level. He has the wealth of hands-on experience and combines it with leadership gravitas - self assured, persuasive, tenacious. Once you know Brian, he will become a lifelong asset to your knowledge and career network.” -
![Holly Firestone]()
Holly Firestone
Community Leader (Atlassian, Salesforce)
“Brian is a leader across the community industry. Community professionals with his level of experience are few and far between, and that combined with an incredible record of success throughout his career truly makes Brian one of the best in the business. It only takes a few minutes with Brian to see the brilliance and passion he brings to everything he does.”
LET’S CHART YOUR PATH FORWARD
Whether you’re launching something new, trying to scale, or simply looking for clearer strategic direction, I’m happy to help.