TURN CUSTOMER COMMUNITY INTO A STRATEGIC GROWTH ADVANTAGE
I help enterprise B2B and high-growth SaaS companies design community strategies that increase retention, ignite advocacy, and scale success in an AI-driven world
TRUSTED BY FORTUNE 500 BRANDS AND HIGH-GROWTH SAAS TEAMS
EXECUTIVE-LEVEL PERSPECTIVE THAT DRIVES CLARITY
Hi there. I’m Brian. 👋
I work with B2B SaaS organizations to help them clarify, scale, and operationalize community & customer marketing as a strategic asset
Value, Not Visits — measure outcomes, not activity
Strategy Before Tactics — design systems that drive execution
AI as an Accelerator — build for the future without losing trust
Let’s turn your community into a strategic growth advantage.
COMMUNITY IS A STRATEGIC ASSET
But many struggle to fully unlock its impact
❌ The Problem
Community lacks a clear strategic mandate:
Vanity metrics instead of value
A cost instead of an asset
A platform instead of an experience
Without organizational alignment and structural clarity, community stays tactical.
✅ My Approach
Community serves members & the business:
Defined strategic objectives
Integrated cross-functional alignment
A multi-faced driver of outcomes
When aligned properly, community programs compound value across the organization.
🚀 The Outcome
Community delivers measurable ROI:
Increased retention and expansion
Stronger relationships & advocacy
Better product feedback & insights
Vibrant communities are a counter-weight to AI-fatigue. Authenticity breeds trust.
HOW I HELP
Practical Strategy and Guidance, Built Around Your Team and Goals
End-to-end strategy that aligns customer expectations, business goals, and how your team operates.
Diagnose what’s working, what’s stuck, and what to change without burning trust or momentum.
Executive-level partnership to align leadership, unblock decisions, and keep delivery pointed at outcomes.
Design and run repeatable programs: content, onboarding, events, advocacy, education, and more.
Vendor selection, tech stack optimization, UX design, and workflows that bring your strategy real and maintainable.
Develop leaders: clearer thinking, stronger narratives, better prioritization, & repeatable execution.
SUCCESS STORIES
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![Carin Van Vuuren]()
Carin Van Vuuren
Chief Marketing Officer — Greenhouse
"Brian helped us realize our vision of building a bespoke community. His support, guidance, and hands-on partnership was instrumental in helping us realize membership growth and active engagement.”
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![David Cohen]()
David Cohen
Co-Founder & CEO — Techstars
“Brian helped us revamp our community of founders. He built a strategy with actionable steps targeted at delivering outcomes. It’s been a big success thanks to his direction and guidance, I recommend him highly.”
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![Evan Hamilton]()
Evan Hamilton
Community Leader — HubSpot, Reddit
“Brian's coaching was a game-changer for my team. He combined strategy with individualized professional development, equipping the team to level-up and deliver for the business. His impact continues to resonate.”
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![Holly Firestone]()
Holly Firestone
Community Executive — Atlassian, Salesforce
“Community professionals with his level of experience are few and far between, and that combined with an incredible record of success throughout his career truly makes Brian one of the best in the business.”
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![Joe Cothrel]()
Joe Cothrel
Chief Community Officer
“He's created strategies, selected vendors, built teams, and delivered ROI. He's seen the whole show from every perspective. There's just no one who can match his level of experience and success in this industry.”
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![Lois Townsend]()
Lois Townsend
Community Executive — HP, Autodesk, Microsoft
“Brian is a community and CX superhero. He's led at all levels, combining hands-on experience with leadership gravitas. Once you know Brian, he will become a lifelong asset to your company and career.”
LET’S CHART YOUR PATH FORWARD
Whether you’re launching something new, trying to scale, or simply looking for clearer strategic direction, I’m happy to help.