Building a Successful Advocacy Program
June 4, 2025 at Led-By Community Talks And Pros
Many companies have a reference program masquerading as an advocacy program and are taking far more than they give, limiting the potential impact it could have. In this talk, I shared how to build a program to cultivate, recognize, and reward vocal advocates. You’ll learn how to align with company goals, offer benefits to advocates, and measure success.
