THE ARCHIVES
If you joined a talk that I gave and asked the question “will these slides be made available after the session?” this page is for you.
AI-Forward Community Strategy
April 8, 2026 at Community Week Online 2026
AI is reshaping how people find information, engage with content, and connect with brands. In this keynote, I uncovered why your metrics are lying to you, how to build a programmatic counterweight to AI fatigue, and what it actually means to operate with AI while differentiating with humans. Outcomes include a sharper strategy and a clear sense of where to invest next.
Choreography & Merriment: Building Great Gamification
October 24, 2025 at Toronto Community Week
If you’re just shipping the default gamification features that come out-of-the-box from your community platform vendor, chances are that it’s lame. In this keynote, I talked about how to leverage rankings, badges, recognition, reputation, and rewards to motivate specific personas in your community to drive shared value and impact. Make it FUN!
Building a Successful Advocacy Program
June 4, 2025 at Led-By Community Talks And Pros
Many companies have a reference program masquerading as an advocacy program and are taking far more than they give, limiting the potential impact it could have. In this talk, I shared how to build a program to cultivate, recognize, and reward vocal advocates. You’ll learn how to align with company goals, offer benefits to advocates, and measure success.
Crafting a Community Content Program
July 10, 2024 at Community-led World Summit
Content is Queen, but how do you create a content framework, enlist subject matter experts, and consistently deliver engaging content to their members? In this session from Community-led World in London, I talked through how to go from 0 to 1 to build the beginnings of a compelling and sustainable community content program.
Community + Learning: Better CX. Better ROI.
May 16, 2024 at Gainsight Pulse 2024
Many companies have communities and learning, but they often sit in siloes, the CX is disjointed, and outcomes are diluted as a result. In this talk, I shared my philosophy for fully-integrated community learning, share real-world examples, and provided a framework for you to tell the story internally to gain momentum, buy-in, and investments needed for success.
Community Strategy Foundations: Transform Your Business
October 26, 2023 at a ClubPF webinar
Let’s start from the start. What is a “community?” Why are they important? What are some of the common components? How can you translate your strategy to an operational plan and begin to measure the outcomes? In this session, I shared my framework for organizing and bringing to life a comprehensive community strategy.
The Future of Online Communities in an AI-Driven World
June 13, 2023 at Community Rebellion Conference
There’s a lot of buzz around AI and community pros want to know what the future of online communities looks like in light of these new innovations. In this session, we explored current trends, forecast where things may be heading, and provide practical guidance on how you can get started using this technology in your community.
Invest in Your Community Today for a Better Future
May 11, 2020 at a CMX Connect Webinar
Accelerating your community program for success, better understanding the actions you should be taking right now, identifying business problems your community can solve, and working with the C-Suite in building and aligning your community efforts. This presentation was delivered to Blake Ethridge’s CMX Connect group.