Choreography & Merriment: Building Great Gamification

October 24, 2025 at Toronto Community Week

If you’re just shipping the default gamification features that come out-of-the-box from your community platform vendor, chances are that it’s lame. In this keynote, I talked about how to leverage rankings, badges, recognition, reputation, and rewards to motivate specific personas in your community to drive shared value and impact. Make it FUN!

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