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Building a Successful Advocacy Program
Strategy, Advocacy Programs Brian Oblinger Strategy, Advocacy Programs Brian Oblinger

Building a Successful Advocacy Program

June 4, 2025 at Led-By Community Talks And Pros

Many companies have a reference program masquerading as an advocacy program and are taking far more than they give, limiting the potential impact it could have. In this talk, I shared how to build a program to cultivate, recognize, and reward vocal advocates. You’ll learn how to align with company goals, offer benefits to advocates, and measure success.

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