THE ARCHIVES

If you joined a talk that I gave and asked the question β€œwill these slides be made available after the session?” this page is for you.

Communicate Impact: Build a Compelling Insights Report
Measurement, ROI Calculation Brian Oblinger Measurement, ROI Calculation Brian Oblinger

Communicate Impact: Build a Compelling Insights Report

July 9, 2025 at London Community Week

If you’re doing great work, but don’t tell anyone about it, does it matter? In this session, I talked about how to communicate the value of your work through regular reports to key stakeholders. In addition to identifying common mistakes and components of successful reports, a sample report that you can download and get started with is included.

β–Ί View & Download Slides

Read More
Connecting The Dots: Measure The Impact of Community on Customer Success
Measurement, Customer Success Brian Oblinger Measurement, Customer Success Brian Oblinger

Connecting The Dots: Measure The Impact of Community on Customer Success

April 11, 2024 at Super Forum 2024

Community is a critical component of scaled customer success strategies, but how do we know if it's working? In this talk, I shared my methodology for measuring community’s impact on CS. You'll walk away from this session with the ability to map community activity to success outcomes, calculate ROI, and tell compelling stories to internal stakeholders.

β–Ί View & Download Slides

Read More
Metrics That Matter: KPIs for Brand Communities
Measurement, ROI Calculation Brian Oblinger Measurement, ROI Calculation Brian Oblinger

Metrics That Matter: KPIs for Brand Communities

October 19, 2023 at a Bettermode webinar

Communities can deliver immense impact across many facets of a business, but how do we know if our strategy is working? In this webinar, I shared a framework for identifying key performance indicators, interpreting the data, and communicating progress against goals to stakeholders. Then you can make important decisions about how to move forward.

β–Ί View & Download Slides

Read More
Solving Business Problems, Calculating ROI, and Telling Compelling Stories
Measurement, ROI Calculation Brian Oblinger Measurement, ROI Calculation Brian Oblinger

Solving Business Problems, Calculating ROI, and Telling Compelling Stories

November 19, 2020 at IS-CL Summit

Demonstrating the value of your community efforts is no longer a "nice to have," it's a requirement for success. You'll walk away with frameworks, resources, and knowledge that you need to prove the value of your community to your organization. You'll see real goals, formulas, and storytelling that I've successfully executed with as a VP of Community.

β–Ί View & Download Slides

Read More