THE ARCHIVES

If you joined a talk that I gave and asked the question β€œwill these slides be made available after the session?” this page is for you.

Communicate Impact: Build a Compelling Insights Report
Measurement, ROI Calculation Brian Oblinger Measurement, ROI Calculation Brian Oblinger

Communicate Impact: Build a Compelling Insights Report

July 9, 2025 at London Community Week

If you’re doing great work, but don’t tell anyone about it, does it matter? In this session, I talked about how to communicate the value of your work through regular reports to key stakeholders. In addition to identifying common mistakes and components of successful reports, a sample report that you can download and get started with is included.

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Community + Learning: Better CX. Better ROI.
Strategy, Customer Education, ROI Calculation Brian Oblinger Strategy, Customer Education, ROI Calculation Brian Oblinger

Community + Learning: Better CX. Better ROI.

May 16, 2024 at Gainsight Pulse 2024

Many companies have communities and learning, but they often sit in siloes, the CX is disjointed, and outcomes are diluted as a result. In this talk, I shared my philosophy for fully-integrated community learning, share real-world examples, and provided a framework for you to tell the story internally to gain momentum, buy-in, and investments needed for success.

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Metrics That Matter: KPIs for Brand Communities
Measurement, ROI Calculation Brian Oblinger Measurement, ROI Calculation Brian Oblinger

Metrics That Matter: KPIs for Brand Communities

October 19, 2023 at a Bettermode webinar

Communities can deliver immense impact across many facets of a business, but how do we know if our strategy is working? In this webinar, I shared a framework for identifying key performance indicators, interpreting the data, and communicating progress against goals to stakeholders. Then you can make important decisions about how to move forward.

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Solving Business Problems, Calculating ROI, and Telling Compelling Stories
Measurement, ROI Calculation Brian Oblinger Measurement, ROI Calculation Brian Oblinger

Solving Business Problems, Calculating ROI, and Telling Compelling Stories

November 19, 2020 at IS-CL Summit

Demonstrating the value of your community efforts is no longer a "nice to have," it's a requirement for success. You'll walk away with frameworks, resources, and knowledge that you need to prove the value of your community to your organization. You'll see real goals, formulas, and storytelling that I've successfully executed with as a VP of Community.

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